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Supermarket uses Moxa's Active Ethernet I/O for Customer Interaction

MOXA Products: ioLogik E2210
Country: Europe

Customer loyalty is a decisive factor for success in retail. A European supermarket company has developed an in-store interactive system for retaining customer interest through games and rewards. The interactive system is currently in place in dozens of stores.

Moxa's ioLogik E2210 was selected to help track the number of visitors in each store's interactive system. Active Ethernet I/O on the E2210 allowed data collection and message without a separate PC, and the Click&Go logic made configuration very easy. In addition, the easy-to-use libraries that were included made it possible to quickly develop Active Ethernet I/O software. These features made it easy to integrate the E2210 with the control center of the interactive system, which is a computer running a custom Visual Basic application.

Advantages of using ioLogik E2000 servers:

  • Easy to use MXIO DLL library for Visual Basic
  • Remote import and export of configuration settings
  • Reduced network overhead using Active Ethernet I/O messaging with time-stamp
  • Multiple trigger conditions for I/O messaging in Click&Go™ logic
  • Built-in counter input channel with no counting loss
  • Built-in RTC(Real Time Clock) with SNTP time synchronization


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