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You are here: Home > About Moxa > Sales & Marketing |
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| Sales & Marketing |
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Assertiveness |
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Global
Sales Strategy |
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Moxa's global
sales strategy uses a network of professional
distributors located in more than 56 countries
around the world. These distributors form Moxa's
frontline for sales, and assist us by keeping
in close contact with customers who need Moxa's
products and services. MOXA believes that the
best way to provide service is to bring the service
to the customer. This is why MOXA has adopted
the strategy of providing localized sales and
support, and is why our customers enjoy zero lag
time for service.
This local sales strategy
works. To date, at least 9,000,000 serial devices
have been installed worldwide with the help of
MOXA products. MOXA is the No. 1 supplier of industrial
device networking products in Asia, and one of
the top three suppliers worldwide. Our promise
to produce top quality products and provide excellent
service is your own guarantee of success.
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Aggressive
Marketing |
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Moxa's marketing department
works closely with Product and Sales managers
to maintain a high degree of exposure for Moxa's
products in both the print and digital media.
In addition to maintaining 4 language websites
(English, Traditional Chinese, Simplified Chinese
and Japanese) to target specific markets,
the marketing department also works closely with
Moxa's distributors to produce print ads and brochures
in languages as diverse as Japanese and Russian.
Moxa's overall marketing
strategy focuses on providing distributors with
the most up to date information about Moxa's
products and services. In addition to providing
distributors
with product catalogs, brochures, and advertisements,
the MOXA Partner Zone is maintained as a global
intranet to provide information resources for
Moxa Associates and worldwide Channel Partners.
This important resource provides Moxa's Partners
with a convenient means of obtaining information
about our products and services. Moxa's Partner's
are each given their own username and password
so that they can access Moxa's online eSource
Center and automated ordering system. And every
month, we send out two e-newsletters—Marketing
Circle and Tech Circle—to inform our Partner's
of the latest marketing, product, and technical
news from Moxa.
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