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| Retail/POS Overview |
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| Research shows that more than one-third
of all currently installed units are retail kiosks.
Older applications such as gift registries are still
in use, but are more closely associated with online
retail registries. Kiosks for product information and
locators are still popular in locations such as grocery
stores and automobile dealerships. |
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Retail kiosks come in many shapes and sizes,
from traditional freestanding models to countertop and wall-
and shelf-mounted devices. Newer models come equipped with
printers and credit/debit card readers to allow customers
to pay for their purchases right at the unit, thereby avoiding
long checkout lines. Barcode-price checking units in large
retail establishments are growing in popularity, and the latest
versions allow customers to not only scan a product for the
current selling price, but are also equipped with a small
screen to suggest companion products and display special offers.
The numbers of retail kiosk installations continue to grow,
especially in North America where retail giants such as Wal-Mart
and Home Depot are converting more of their checkout aisles
to customer-operated lanes. Although the average cost of this
type of unit can reach $100,000, the ROI is under one year.
Moreover, customers seem to prefer the units, indicating that
they think the units are fun to use and like the control it
provides them. |
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| Global Retail/POS Predictions |
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According to a recent study by Venture
Development Corporation (VDC), an independent technology market
research and strategy consulting firm, retail POS is a trend
that is here to stay.
“Despite the recent economic turmoil, retailers from virtually every segment across the globe are experiencing tremendous pressure to invest in automation technologies, said Rory Gardner, research analyst for VDC. “POS terminals remain at the centre of these investments due to their ability to improve turnover rates, enhance customer interaction, eliminate costs, and develop the enterprise's competitive advantage.”
Natick, Mass.-based VDC predicts the global market for POS terminals will grow 4.6% (CAGR) over the next five years, reaching $4.1 billion and 2.5 million units by 2012.
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| Why Moxa? |
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| "Today's market is tough and competitive.
The huge pressure on retailers to transform and invent is
driven by a need to change consumer's shopping experience.
As a market leader, we are proud of how our innovative process
generates a regular procession of world firsts, and we continue
our pledge to provide customers with long-term value products,"
said Casper Yang, Product Manager of Moxa's host attachment
department. |
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