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Moxa’s New “Green Core” Design Delivers a Unified Brand Presence

Brea, California, March 13, 2014—Moxa’s new "Green Core" product identity incorporates Moxa’s corporate color—a special shade of green—to deliver a unified brand presence. The Green Core design emphasizes the three design concepts of simplicity, robustness, and user-centric experience, which are based on Moxa’s brand promise of "Reliable Networks, Sincere Service." The roll-out of the "Green Core" design is a big part of Moxa’s brand identity refinement to build a stronger connection with customers. From now on, all new products will follow the green core design, with the migration of existing products planned for completion by the end of 2015.

"Displaying a unified brand image is more important than ever as Moxa transforms into a global leading brand in industrial automation," said John Yelland, Vice President of Global Marketing. "The new Green Core design not only conveys who Moxa is, but also our role in industrial automation."

The "green" in Green Core signifies Moxa’s corporate color, which allows customers to easily identify Moxa products. It symbolizes Moxa’s love of nature and care for the environment, and our guiding principles of trust and sincerity. The "core" in Green Core signifies Moxa’s unique value as the networking solution provider who leads the trend of automation convergence. "These ideas were the inspiration behind the Green Core design," added Yelland.

Simplicity, Robustness, and User-Centric Experience

Moxa’s brand promise of “Reliable Networks, Sincere Service” translates into three Green Core design concepts: simplicity, robustness, and user-centric experience. The new design emphasizes a commitment to improve functionality, user-interface, component quality, and even packaging. Users will experience product optimization with a sleek and unified design. The Green Core design also presents Moxa’s commitment to user-centric innovation, and that we will continue to provide solutions that solve customers’ problems. "In years to come, we expect that we will not only continue to fulfill the needs of customers, but also exceed their expectations," John said. "This is the 'Green Core Experience' we want to deliver."

For existing products, Moxa will shift to using green nameplates to deliver a consistent brand image. Starting in May 2014, all existing products will be replaced with the new green design, with the entire migration planned for completion by the end of 2015. 

For details on Moxa’s "Reliable Networks, Sincere Service" brand promise and Green Core product design philosophy, visit the following web pages: 
http://www.moxa.com/about/brand_promise.aspx
http://www.moxa.com/about/green_core.aspx

About Moxa: Your Trusted Partner in Automation

Moxa is a leading provider of edge connectivity, industrial computing, and network infrastructure solutions for enabling connectivity for the Industrial Internet of Things. With over 30 years of industry experience, Moxa has connected more than 50 million devices worldwide and has a distribution and service network that reaches customers in more than 70 countries. Moxa delivers lasting business value by empowering industry with reliable networks and sincere service for industrial communications infrastructures. Information about Moxa’s solutions is available at www.moxa.com.