At Moxa, we focus on strengthening our organizational capabilities to bolster our strategies for global growth and new market expansion. As an industrial automation brand, we are shifting from a channel-driven model to a dual-track model balancing our channel partners and key accounts. Given this shift, establishing a worldwide consistent sales management framework has become essential.
Moxa’s Sales Management Excellence (SME) Program, developed over 11 years, is a long-term initiative focused on building a structured sales management framework and fostering the continuous growth of sales talent. In recognition of its outstanding impact, the program received the 2025 ATD Excellence in Practice Award from the Association for Talent Development (ATD), highlighting Moxa’s leadership in sales enablement and talent development.
The ATD Excellence in Practice Award is a prestigious international award that recognizes organizations excelling in talent development and workplace learning. After a rigorous six-month blind evaluation process, Moxa was the only company recognized in the Sales Enablement category, proving the SME program’s effectiveness in advancing sales skills and professional development.
Advancing Talent Development and Business Impact Together
The ATD judging panel highlighted that Moxa’s SME program shows excellent foresight in both identifying and aligning with needs. Unlike many companies that solely focus on financial return on investment (ROI), Moxa strongly emphasizes talent development, implementing a structured framework to convert learning into changes in behavior:
- Sales teams: Adopting a five-stage sales process to standardize global sales practices.
- Management: Using the GROW coaching model to strengthen sales leadership and talent development.
Moxa’s expansion of the SME program to over 120 global channel partners, and their inclusion of value-chain partners in talent development, highly impressed the judges. This collaborative, partner-inclusive strategy is crucial for driving worldwide sales transformation and fostering a cooperative ecosystem.
Over the years, the SME program has strengthened Moxa’s sales strategy, management practices, professional skills, and sales leadership. It equips global sales teams with practical tools and hands-on learning to overcome challenges and develop innovative solutions, advancing both their career development and companies’ success. Over 700 sales and support personnel completed the program by 2025, enhancing global collaboration and resource integration to better support customer outcomes.
Looking Ahead: Leading Industrial Automation With a World-class Team
The ATD Excellence in Practice Award signifies a major achievement for Moxa’s dedication to professional talent development, continuous learning, and long-term employee advancement. Moxa remains dedicated to cultivating a world-class team with strong professional skills, driving ongoing innovation and shaping the future of industrial automation.